URO1.ORG Cooperative is a group of young architects from Santiago, aged under 30, which defines itself as a “laboratory of cultural concepts for the future”. Even the name of the group illustrates this, in codified form: “uro” is a subversion of the word “futuro”, which in Spanish means “future”, the number “1” is simply added to eliminate any confusion with medical terminology, and the extension “.org” gives the name of its own website, referring at the same time to a whole everyday culture of mass communication. Accordingly, the members of the cooperative do not exclude the idea of architecture as a consumer good, yet they reject commonplace and commercial architecture.